Tuesday, June 06, 2006

Blog Searchers and Web Searchers

The subject of Blogging is drawing some interest among serious academics. A new paper, "A Study of Blog Search," found similaries and differences among blog searches and web searches.

Differences

Blog searchers...
  • track references to named entities (people, companies, etc.)
  • locate blogs by topic
  • are more engaged in technology, entertainment (especially music), politics, and current events

Similarities
  • short sessions
  • an interest in the first few results only

The data was taken from the full search log of Blogdigger.com for the month of May 2005.

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