So why is one cafe a roaring success but the other can't buy customers? If I were the owner, wouldn't I want a hot cafe, rather than one that is ice cold and doomed to failure? What would I do to guarantee mine became a hot cafe?
Some attributes of a successful cafe seem obvious:
- Brand Name
- Customer Seating Environment
- Lack of "Scary" Loiterers
I’m unconvinced some café managers think of these things. It's as if they think there's nothing they can do, and the success or failure of their cafe is in the hands of Fate. But if I’m looking out for “what’s best for business,” these success factors listed above have to be primary concerns of mine.
And as a customer, I need a lot of these things if I'm going to decide to come in on a regular basis with my keyboard and write.
Take a look at my books: